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Our Differentiated Approach

Our team drives growth and profitability through combining best practices from our long investment history, deep brand marketing leadership, and management expertise.

Brands are the reflection of how consistently a company delivers on its values and commitment to stakeholders. Our team has decades of experience building valuable brands – brands that you know – so that everyone involved, from our investors to our employees to our communities, benefits.

Deal
Origination

Leverage Sourcing Contacts and Established Partner Network

Due
Diligence

Proven Investment Strategy

Development of a Strategic/Collaborative Roadmap

Portfolio Management

Innovative & Valuable
Connectivity

Authentic Influencer /
Accelerator Engagement

Accretive Marketing Plan Development

Supercharged Growth

Portfolio Company Unlocks Maximized Value

BVP has a long-term and exclusive relationship with the award-winning, full-service brand marketing agency, Source Communications, which develops and executes cutting-edge, strategic marketing plans for BVP investments. Source delivers across areas including but not limited to overarching brand strategy, content development, digital/social engagement, experiential design, and full-scale production capability.

Partner Connectivity

The BVP team has a long, storied track record of leveraging their vast networks in sports and entertainment to create accretive deals for their companies with athletes, teams, leagues, celebrities, and other businesses.

Accelerators

BVP surrounds itself with globally recognized leaders in core facets of marketing to augment its already deep marketing resources. BVP Accelerators are highly accomplished individuals whose collective talents include (i) marketing thought leadership, including digital, social, and mobile; (ii) additional connectivity into the world of influencers (including athletes and entertainers); (iii) marketing research and analytics expertise; (iv) operating proficiency; and (v) disruptive vision (i.e., the desire and ability to change the status quo).

Ian Schafer

Co-founder & CEO, Kindred
Ian Schafer
Ian Schafer

One of the most influential voices in the industry, Ian has been at the forefront of media, content, advertising and marketing since 1997. Ian’s accolades include being named an Advertising Age Media Maven in 2007, included on the list of Adweek’s Young Ones in 2009 and recognized by the Shorty Awards as Best CEO with a Social Media Presence. Ian was inducted into the American Advertising Federation’s Hall of Achievement in 2015 and named one of “100 People Who Make Advertising Great” by the 4A’s in 2017.

Edwin Wong

SVP Research & Insights, Buzzfeed
Edwin Wong
Edwin Wong

Edwin leads research efforts to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences. Most recently as Head of Insights at Pinterest, Edwin has been studying digital consumer behavior for nearly 15 years. Prior to Pinterest, Edwin held numerous insight roles at Yahoo for over a decade. Edwin has been published in the Association of National Advertisers (ANA) Magazine, Journal of Social Psychology, and Word of Mouth Marketing Association (WOMMA).

Whitney Johnson

Disruption
Theorist
Whitney Johnson
Whitney Johnson

Whitney is one of the 50 leading business thinkers in the world (Thinkers50) and an expert on helping high growth organizations develop high growth individuals. Whitney ranks #3 on the 2019 Global Gurus’ Top 30 Organizational Culture Professionals and in 2018, Whitney was selected as a LinkedinInfluencer Top Voice (more than 1.6 million followers). Whitney has codified her frameworks in the critically-acclaimed Disrupt Yourself and Build an “A” Team (Harvard Business Press, 2018). Whitney is host of the weekly Disrupt Yourself Podcast at whitneyjohnson.com.

Sanjay Sood

Professor & Faculty Chair, UCLA Anderson
Sanjay Sood
Sanjay Sood

Sanjay is Faculty Chairman as well as Professor of Marketing and Behavioral Decision Making at the UCLA Anderson Graduate School of Management. His research expertise lies in the area of brand equity and behavioral economics. Sanjay has served as an associate editor at the Journal of Marketing and the Journal of Consumer Psychology. He has won several awards for excellence in teaching and student mentoring, including the Neidorf Decade Teaching Award at UCLA. Always innovating in the classroom, Sanjay has developed new courses co-taught with the CMO of Google, the former CMO of Procter and Gamble, and the former Chairman/CEO of MGM.

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