BVP helped BBQGuys create and launch the company’s first-ever national advertising campaign. “Born To Grill”—which highlights the entire Manning family’s role not only as BVP investors, but also as the company’s “Chief Commercial Makin’ Guys”—has allowed Archie, Peyton, Eli, and Cooper Manning to playfully contribute to the company’s marketing strategy.
Providing the best footwear to those who protect, serve, and defend
Original Footwear is the largest contractual supplier of tactical footwear to the U.S. Department of Defense and its Altama combat boots have been worn in every major military conflict the United States has experienced since the Vietnam War.
Altama had limited reach outside of its historical markets—including into the much larger consumer market—due to the company’s lack of marketing expertise and know-how. Kevin Cole, Founder and CEO, recognized his ability to address this and supercharge Original Footwear’s growth through selling a controlling interest in his company to partner with Brand Velocity Partners. Altama’s “In Their Shoes” campaign was designed to share the experiences of everyday heroes doing extraordinary things. BVP identified Jay Glazer, NFL insider with deep ties to the military and law enforcement communities, as the perfect ambassador for Original Footwear and Altama.