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The authority on everything BBQ and beyond for your outdoor living space

BBQGuys.com is the largest online retailer of higher-end grills, grilling accessories, and outdoor kitchen products. The company offers unique customer service, subject matter expertise, and sophisticated fulfillment capabilities to create an unparalleled customer experience.

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BVP helped BBQGuys create and launch the company’s first-ever national advertising campaign. “Born To Grill”—which highlights the entire Manning family’s role not only as BVP investors, but also as the company’s “Chief Commercial Makin’ Guys”—has allowed Archie, Peyton, Eli, and Cooper Manning to playfully contribute to the company’s marketing strategy.

Defining the premium barbecue and outdoor appliances segment

Blaze Outdoor Products designs and sells premium-quality barbecues and accessories. The Blaze brand is known for offering innovative features and quality construction at compelling price points. Blaze’s remarkable success has been a testament to its superior value proposition coupled with its strong distributors supporting more than 1,100 retailers nationwide.

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Providing the best footwear to those who protect, serve, and defend

Original Footwear is the largest contractual supplier of tactical footwear to the U.S. Armed Forces and its Altama combat boots have been worn in every major military conflict the United States has experienced since the Vietnam War.

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CASE STUDY

Altama had limited reach outside of its historical markets—including into the much larger consumer market—due to the company’s lack of marketing expertise and know-how. Kevin Cole, Founder and CEO, recognized his ability to address this and supercharge Original Footwear’s growth through selling a controlling interest in his company to partner with Brand Velocity Partners. Altama’s “In Their Shoes” campaign was designed to share the experiences of everyday heroes doing extraordinary things. BVP identified Jay Glazer, NFL insider with deep ties to the military and law enforcement communities, as the perfect ambassador for Original Footwear and Altama.

The best barbecues on land and sea

Magma is the Marine industry’s largest designer and manufacturer of stainless-steel barbecue grills, having created the category. Magma has developed a strong brand known for quality, durability, and functionality with products spanning the Marine, RV, and Outdoor markets.

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