Brand Velocity Partners

WE ARE AN INNOVATIVE PRIVATE EQUITY FIRM FOCUSED ON ACQUIRING BUSINESSES WELL-POSITIONED TO BENEFIT FROM OUR DEEP, IN-HOUSE MARKETING RESOURCES AND INFLUENCER NETWORKS.

INVESTMENT CRITERIA

  • IMPROVABLE

    IMPROVABLE

    Will benefit from our Marketing Resources

  • EBITDA

    EBITDA

    $2 Million or Greater

  • INVESTMENT SIZE

    INVESTMENT SIZE

    No Limit

  • CONTROL TRANSACTIONS

    CONTROL TRANSACTIONS

  • CONSISTENT

    CONSISTENT

    Stable Growth and Profitability

  • HEADQUARTERS

    HEADQUARTERS

    United States & Canada

  • DEFENSIBLE

    DEFENSIBLE

    Differentiated Products or Services

MARKETING VALUE-ADD STORY

SOURCE

As the hub of BVP’s marketing-focused value creation strategy, Source provides BVP portfolio companies with a complete suite of marketing resources including brand strategy, content development, campaign management, digital development, experiential design, and full in-house production capability. Source’s top-notch capabilities have earned it a blue-chip clientele (www.SourceAd.com).

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PARTNER CONNECTIVITY

The BVP team has a long, storied track record of leveraging their vast networks in sports and entertainment to create accretive deals for their companies with athletes, teams, leagues, celebrities, and other businesses.

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ACCELERATORS

BVP surrounds itself with globally recognized leaders in core facets of marketing to augment its already deep marketing resources. BVP Accelerators are highly accomplished individuals whose collective talents include (i) marketing thought leadership, including digital, social, and mobile; (ii) additional connectivity into the world of influencers (including athletes and entertainers); (iii) marketing research and analytics expertise; (iv) operating proficiency; and (v) disruptive vision (i.e., the desire and ability to change the status quo).

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our people

STEVE LEBOWITZ

Steve is a Founding Partner and the Managing Partner of BVP. Steve combines financial expertise with a disruptive approach to value-add strategies in private equity. Previously, Steve was a Co-Founder and Managing Partner of Topspin Partners, a lower-middle market private equity fund focused on the consumer and information service sectors.

Prior to joining Topspin, Steve was a corporate lawyer at Kirkland and Ellis, and Cahill Gordon & Reindel. Steve received his BA in East Asian Studies with honors from Harvard College in 1992 and his JD from Harvard Law School in 1995. He was the New York State High School Chess Champion in 1988.

DREW SHEINMAN

As a Founding Partner of BVP, Drew has more than 20 years of leadership experience developing innovative, successful revenue programs and new business ventures to generate hundreds of millions of dollars in the entertainment/sports and media industries.

Previously, Drew was Senior Vice President of Brand Ventures at WME-IMG, Chief Marketing and Revenue Officer for the Breeders’ Cup, President of Simon Brand Ventures, and VP Business Development for Madison Square Garden, The Coca-Cola Company, the Baltimore Orioles, and the New York Mets. Drew’s franchises broke attendance and revenue records and achieved industry recognition for innovation.

His noted groundbreaking accomplishments include establishing a new profit center revenue model for the commercial real estate industry and a new model for athletes becoming business owners, and the creation of sports as entertainment business ventures (e.g., MTV Rock n’ Jock, and the entertainment/sports industry’s first-ever interactive FanFest for Major League Baseball and The Coca-Cola Company).

Drew has been featured in media including CNN, CNBC, ABC News, New York Times, NY Post, Business Week, Sports Illustrated, Sports Business Journal, and Boston Globe.

AUSTIN RAMOS

Austin is a Founding Partner of BVP with a focus on building sustainable, scalable businesses through an operationally focused, hands-on approach to value-added private equity. Austin comes from a third-generation family business and founded RunCap Partners, the lower-middle market investment arm of an affiliated family office.

Previously, Austin served as CEO of Omniboard, a technology and services provider offering three tools – data-extraction hardware, enterprise platform software, and a 24/7/365 call center – and an electrical contractor installation service that together allow building managers to remotely monitor and control their major electricity-consuming devices (e.g., HVAC, lighting).

Prior to Omniboard, Austin worked as an Associate directly with BVP Managing Partner Steve Lebowitz at private equity firm Topspin Partners. Before Topspin, Austin was an Analyst at private equity firm Fundamental Capital. Austin graduated from UCLA with a focus on Economics and Political Science. He is a former four-time All-American long-distance runner, UCLA record holder (3000m), and Adidas-sponsored professional athlete.

LARRY ROTHSTEIN

Larry is a Founding Partner of BVP. Since 1983, Larry Rothstein has been the driving force behind Source’s growth and continual innovation. At Source, “ideas inspire action" with insight-driven creative, media, and sponsorship solutions leading to results.

Larry co-founded Source on the belief that clients can leverage their co-op funds to generate strategically-sound marketing programs. Source quickly attracted national brands such as Hewlett-Packard, Ford Motor Company, Benjamin Moore and Nikon.

To best serve its clients, Source expanded its offering to include brand development and sports and event marketing services. Source was a critical player in the successful launch of Amtrak’s Acela and its subsequent domination of the Northeast Corridor, Hewlett-Packard’s move into digital photography retail services, Sony’s rise in the digital camera category, and Wise Snack’s reversal of sales declines and distributor losses. The power of ideas also persuaded Subway to partner with Source for its largest market (NY, NJ, and CT) along with 15 additional regions.

As an award-winning agency, Source was selected as the Super Bowl XLVIII Host Committee agency (2014) and has a number of top roster clients including CohnReznick (the 10th largest accounting firm in the country) and Investors Bank (the largest bank in New Jersey).

Source has always been committed to using the agency’s talents and resources to support not-for-profit organizations, including Jewish National Fund, ORT America, and the Anti-Defamation League.

Born in Brooklyn, Larry’s parents moved the family to LA to follow their beloved Dodgers. Larry remained on the West Coast to earn his BA from San Francisco State University before returning to NY to launch his career.

JACK JACOBY

Jack joined BVP in 2020 and is a Senior Associate on the team. Jack brings an established track record in consumer & retail and M&A and a strong background in finance and accounting.

Previously, Jack was a Vice President at Threadstone Advisors, a boutique middle-market investment bank focused exclusively on the consumer & retail sectors. At Threadstone, Jack closed a variety of transactions across apparel, specialty retail, food & beverage, beauty & personal care and more. Before Threadstone, Jack was a Senior Associate in Deloitte’s Business Valuation & Financial Modeling Practice.

Jack received his BA in Economics from Vanderbilt University and a Master’s in Accountancy from Vanderbilt’s Owen Graduate School of Management. Jack is also a CFA Charterholder.

ACCELERATORS

IAN SHAFER

CO-FOUNDER & CEO
KINDRED
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EDWIN WONG

SVP RESEARCH & INSIGHTS
BUZZFEED
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WHITNEY JOHNSON

DISRUPTION
THEORIST
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SANJAY SOOD

Professor, Faculty Chair
UCLA Anderson
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One of the most influential voices in the industry, Ian has been at the forefront of media, content, advertising and marketing since 1997. Ian’s accolades include being named an Advertising Age Media Maven in 2007, included on the list of Adweek’s Young Ones in 2009 and recognized by the Shorty Awards as Best CEO with a Social Media Presence. Ian was inducted into the American Advertising Federation’s Hall of Achievement in 2015 and named one of “100 People Who Make Advertising Great” by the 4A’s in 2017.
Edwin leads research efforts to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences. Most recently as Head of Insights at Pinterest, Edwin has been studying digital consumer behavior for nearly 15 years. Prior to Pinterest, Edwin held numerous insight roles at Yahoo for over a decade. Edwin has been published in the Association of National Advertisers (ANA) Magazine, Journal of Social Psychology, and Word of Mouth Marketing Association (WOMMA).
Whitney is one of the 50 leading business thinkers in the world (Thinkers50) and an expert on helping high growth organizations develop high growth individuals. Whitney ranks #3 on the 2019 Global Gurus' Top 30 Organizational Culture Professionals and in 2018, Whitney was selected as a LinkedinInfluencer Top Voice (more than 1.6 million followers). Whitney has codified her frameworks in the critically-acclaimed Disrupt Yourself and Build an “A” Team (Harvard Business Press, 2018). Whitney is host of the weekly Disrupt Yourself Podcast at whitneyjohnson.com.
Sanjay Sood is Faculty Chairman as well as Professor of Marketing and Behavioral Decision Making at the UCLA Anderson Graduate School of Management. His research expertise lies in the area of brand equity and behavioral economics. Sanjay has served as an associate editor at the Journal of Marketing and the Journal of Consumer Psychology. He has won several awards for excellence in teaching and student mentoring, including the Neidorf Decade Teaching Award at UCLA. Always innovating in the classroom, Sanjay has developed new courses co-taught with the CMO of Google, the former CMO of Procter and Gamble, and the former Chairman/CEO of MGM.